Iñaki Nieto — CEO of Kleinson and GEO Expert

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Iñaki Nieto

Name: The Power of GEO
Availability: InStock
ISBN: 978-84-09-84190-5

CEO of Kleinson · GEO Expert

CEO and co-founder of Kleinson. When web traffic dropped 70% in 2025, he started working directly with AI systems to understand how they select sources and build responses. That process is the foundation of The Power of GEO.

👤 LinkedIn

About me

I'm Iñaki Nieto, CEO and co-founder of Kleinson, a business training consultancy specialising in business languages, management skills, and internationalisation.

In 2025, we detected a web traffic drop of up to 70% at Kleinson, coinciding with the mass adoption of AI tools like ChatGPT. That led us to understand from the inside how generative engines work: how they select sources, how they build responses, and who they choose to cite.

What we learned in that process we gathered in The Power of GEO, the first book on Generative Engine Optimization written from real-world experience, co-authored with Gonzalo Pérez.