Gonzalo Pérez — GEO & SEO Expert at Kleinson

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Gonzalo Pérez

Name: The Power of GEO
Availability: InStock
ISBN: 978-84-09-84190-5

CMO of Kleinson · GEO & SEO Expert

Head of Strategy, Communication and Marketing at Kleinson. Specialist in SEO and content strategy. Co-author of The Power of GEO, the first book in Spanish on Generative Engine Optimization.

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About me

I'm Gonzalo Pérez, Head of Strategy, Communication and Marketing at Kleinson. I specialise in SEO and content strategy, with over a decade helping companies build their digital presence.

When Kleinson's web traffic dropped by up to 70% in 2025, we started working directly with AI systems to understand how they select sources and build responses. That trial-and-error process — what worked and what didn't — is the foundation of The Power of GEO.

This book doesn't come from theory. It comes from having to adapt in real time.